Abstract
This IDC study presents the results and analysis of IDC's Exclusive Software
Survey on Key APEJ Countries, 2006, which was designed to determine the plans,
trends, concerns, and considerations of IT executives with regard to adoption
and investments in customer relationship management (CRM) applications in key
countries across APEJ.
"Customers' considerations, when investing in CRM applications, vary
significantly across the four key countries. Vendors should avoid
generalization in their go-to-market strategy and serve each market using an
individual approach. IDC, however, expects vendors to be best positioned for
success if they build a sophisticated partner ecosystem that provides
consulting, training, and support, as well as local and industry specific
knowledge to the end-user community," says Ullrich Loeffler, analyst,
Information Management Solutions, IDC Australia and New Zealand.
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