Abstract
This IDC study analyzes the U.S. market for wireless location-based services
(LBS). It forecasts revenue generated by applications that incorporate GPS and
other network-based location-determining technology.
Numerous developments - from network improvements to the greater availability
of GPS-enabled handsets and devices - are contributing to the growth in LBS.
While navigational and mapping services promise to capture market dominance
among consumers, the business segment is maturing to incorporate location
information into a greater number of industry-specific solutions.
"Driving business LBS adoption are the availability of hosted solutions that
require little up-front investment; the broader selection of prepackaged,
white-labeled options available; growing attention from wireless carriers; and
the cost savings, improved operating efficiencies, and higher levels of
customer satisfaction that can be potentially achieved through the use of LBS."
- Rena Bhattacharyya, program manager, Wireless Business Network Services
View Cart
