Abstract
This IDC study presents selected results from a survey of business analytics
(BA) stakeholders done in partnership with DM Review magazine.
"The survey results reinforce IDC analyst opinion that business analytics
software remains a priority for IT investment," said Brian McDonough, research
manager for business analytics at IDC. "Vendors can expect more savvy customers
who will be looking to integrate business analytics with other enterprise and
who are increasingly aware of lower-cost options open to them."
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