U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Advanced Analysis

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Mobile Messaging and Entertainment Adoption Overlap
  • Figure: U.S. Wireless Consumer SMS Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer MMS Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer IM Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer Ringtone Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer Wallpaper/Graphics Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer Game Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer Email Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer Web/WAP Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer Video/TV Users' Adoption of Other Messaging and Content Offerings
  • Figure: U.S. Wireless Consumer Full-Track Music Users' Adoption of Other Messaging and Content Offerings
  • Additional Findings
  • Figure: U.S. Wireless Service/Content Adoption Overlap, 3Q06
    • Decision Tree and Linear Regression Results
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis