Social Networking Services in the United States - Popular, Yes, But How to Monetize Them?

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • Introduction
  • What Are Social Networks?
  • Table: Select U.S. Social Networking Services by Tier
  • Notable U.S. Social Networking Services
  • The Business Benefits of Social Networks
    • Direct Revenue Business Models
      • Advertising
      • Subscriptions
      • eCommerce
    • Indirect Revenue Business Benefits
  • Mobile Social Networks
• Future Outlook
  • Growing Popularity of Social Networking
  • Services Explosion and Consolidation, Big Players' Future
  • Business Models
  • Interoperability
  • Social Networks - The Operating Systems of the Future?
• Essential Guidance
• Learn More
  • Definitions and Taxonomy
  • Related Research
  • Synopsis