The Canadian Market Opportunity: CRM

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Investment in CRM
  • Figure: Investment in CRM: 2006, 2007, and 2011
  • Figure: Primary Brand of Sales CRM Software
  • Figure: Primary Brand of Marketing CRM Software
  • Figure: Primary Brand of Customer and Contact Service CRM Software
• Future Outlook
  • CRM Looking Ahead
  • Figure: Projected CRM Investments by Industry
  • Figure: Future Plans for CRM
  • Figure: CRM Solution Spending over the Next 12 Months
  • Figure: Top 5 Drivers of Investment in CRM Solutions
  • Figure: Top 5 Convincing Reasons Organizations Invest in CRM
    • How CRM Money Will Be Spent
    • Figure: Primary Brand of Sales CRM Software to be Purchased
    • Figure: Primary Brand of Marketing CRM Software to be Purchased
    • Figure: Primary Brand of Customer Service CRM to be Purchased
    • Figure: Services Needed from External Provider for CRM
    • Mobile and On-Demand CRM Are Hot
    • Figure: Importance of Mobility
    • Figure: Investments in On-Demand or SaaS CRM
    • Figure: Vendors Considered for On Demand
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis