Hardcopy Vendors and Channel Partners: Successful Strategies for Selling Document Solutions

Abstract

This IDC study examines how vendors and their channels are successfully selling document solutions. "Vendors will need to understand the unique requirements of their various channels to improve penetration in the market for document solutions. Channels can provide key insight into the "view from the street," which in turn can help vendors modify their market programs leading to improved revenue results," according to Michael Orasin, research manager for Hardcopy Document Solutions, IDC.