Abstract
This IDC study examines the worldwide market for Web analytics software
applications for 2006 and provides vendor shares for the market. Historical
revenue for 2004 and 2005 is also provided. This document also presents a
2007-2011 forecast for the worldwide market segmented by region.
In 2006, the Web analytics software market reached $397.5 million, representing
a growth rate of 25%. The worldwide Web analytics software market is expected
to continue to grow at a healthy compound annual growth rate of 16.1% over the
next five years.
"Web analytics represent an opportunity for organizations to maximize their
investment in ecommerce and overall Web presence. Organizations with high
dependency on the Web would be well served to prioritize Web analytics
applications and processes high on their investment list. Vendors should
continue innovating and developing the vision of Web analytics." - Mary A.
Wardley, research vice president, CRM Applications Software
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