Abstract
This IDC study profiles the primary WiFi location-based services (LBS) vendors
currently in the market and highlights the competitive dynamics between them.
Though new vendors regularly join the fray in this emerging market, the vendors
profiled here have established, and will continue to establish, the dynamics
that will shape the WiFi LBS market. Several companies have developed location
engines and applications to capitalize on the growing number of WLAN
deployments and demand for applications to track valuable assets.
"There exists a tremendous amount of diversity among the WiFi LBS applications
and appliances offered on the market today. This includes fundamental
differences in technology, features, and functionality. Moreover, the current
crop of vendors differ widely on target markets and go-to-market strategy. The
strength of these strategies will help develop the WiFi LBS market into nearly
a $1 billion worldwide opportunity by 2011 and will be a key driver of
incremental WLAN deployments." - Dan Corsetti, senior analyst, IDC
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