Abstract
This IDC study, the first of two TV survey studies, offers insight into current
U.S. TV ownership, with data split by a number of respondent demographics (age,
household income level, and gender). This study also provides a variety of
cross-tab analyses - whether a particular income group favored a certain TV
type, where consumers, in different geographic segments of our country, shopped
for their TVs, and why.
"U.S. consumer interest in flat-panel televisions has exploded in the past
year, leaving bulkier TV technologies such as rear projection and CRT in the
dust. Our 2007 findings show that interest in LCD technology is particularly
robust and is positioned to gain strength in the near future. Legacy brands
Sony, Samsung, and Panasonic still dominate consumer TV preferences, but
upstart Vizio has come on strong relative to the likes of Hitachi and
Mitsubishi." - Eric Haruki, research director for IDC' s TV Markets and
Technologies
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