IDC's 2007 Consumer TV Survey, Part 1: Demographics and Current TV Preferences

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Respondent Demographics
  • Figure: Respondents by Gender
  • Figure: Respondents by Racial Background
  • Figure: Respondents by Household Income
  • Figure: Respondents by Age
  • Figure: Respondent by Home Region Within the United States
  • Figure: Respondents by Home State
  • Respondent DTV Mandate Awareness/Current TV Service Subscription Types
  • Figure: Familiarity with 2009 DTV Mandate
  • Figure: Impact of 2009 DTV Mandate
  • Figure: Respondents by TV Service Type
  • Figure: Respondents with an HD Subscription, 2006 and 2007
  • Respondent Current TV Dynamics
  • Figure: TVs in Regular Use Within Household
  • Figure: HDTV Ownership
  • Figure: Current Primary TV Type
  • Table: Current TV Type by Household Income (% of Respondents)
  • Table: Current TV Type by Respondent' s Age (% of Respondents)
  • Table: Current TV Type by Geographic Region (% of Respondents)
  • Figure: Primary TV Size (5in. Increments)
  • Figure: Primary TV Size (10in. Increments)
  • Figure: Age of Primary TV
  • Respondent TV Reseller/Channel Preferences
  • Figure: TV Purchase Channel
  • Table: TV Reseller Preference by Geographic Region (% of Respondents)
  • Table: TV Reseller Preference by Household Income (% of Respondents)
  • Table: Current TV Size by Purchase Channel (% of Respondents)
  • Figure: Cost of Primary TV
  • Table: TV Purchase Price by Reseller Type (% of Respondents)
  • Figure: Most Influential Factors in Choosing TV Reseller
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Survey Questionnaire: IDC' s Consumer TV Survey, 2007
  • Synopsis