Abstract
This document presents IDC' s predictions for 2008 for the Western European
broadband market.
"Operating in the Western European broadband access market is less and less
about providing basic connectivity," said Jan Hein Bakkers, research manager at
IDC' s European Telecoms and Networking team. "As broadband coverage reaches
more than 95% of households, this is only truly an issue in some rural pockets.
The predictions in this document show that the key issue has become retaining
customers and driving or at least defending ARPU. To this end, operators are
investing in developing multiplay service offerings and networks that can
support this goal."
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