Abstract
This IDC study reveals U.S. consumer respondents' feedback on questions
regarding their current television usage and preferences. It is the second of
two 2007 United States-based consumer TV survey reports; while the first
detailed respondent demographics, current TV ownership, and purchase channel
preferences, this study provides insights into future consumer TV purchase
trends. We also provide a variety of cross-tab analyses such as whether a
particular income group will favor a certain TV type and where consumers are
expected to shop for their TV.
"U.S. consumer interest in flat-panel televisions has exploded in the past
year, leaving bulkier TV technologies such as rear projection and CRT in the
dust. Our 2007 findings show that interest in LCD technology is particularly
robust and is positioned to gain strength in the near future. Legacy brands
Sony, Samsung, and Panasonic still dominate consumer TV preferences, but
upstart Vizio has come on strong relative to the likes of Hitachi and
Mitsubishi." - Eric Haruki, research director for IDC' s TV Markets and
Technologies program
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