Australia Printing and Imaging Opportunities in Large Businesses

Abstract

This IDC study analyses the impact of the changing dynamics in the large business IT spending on the corresponding opportunities available to printing and imaging vendors. The study takes a simultaneous close look at the evolving printing and imaging needs, usage patterns, and buying behaviour of large businesses in Australia. Insights into both demand- and supply-side dynamics are brought together, as the research combines inputs from an up-close study of large businesses with IDC' s ongoing research on printing and imaging, and IT spending in order to provide a forward-looking and actionable analysis for hardcopy peripheral vendors.

Rishi Ghai, senior analyst and team leader for Hardcopy Peripheral research, IDC Australia and New Zealand (ANZ), says, "Large businesses have been at the heart of IT spending in Australia, as well as globally for a fairly significant length of time. However, despite the progressive shifts in spending patterns that are characteristic of a maturing market, not all segments of the IT industry benefit from the current trend in the large business IT spending - a fact that IT hardware vendors especially, would attest to."