Abstract
This IDC Insight examines the establishment of LBS in the mobile and wireless
space. This Insight also explores the impact that global positioning
technologies, namely GPS, will have on delivering incredibly precise and rich
granularity to LBS applications. IDC research has consistently detected an
increasing desire by consumer and business users to access location-sensitive,
real-time tools to facilitate decision making and imparting convenience.
The potential market outcome of coupling a globally accessible positioning
system with location-sensitive relevancy will be decided over the next two
years. In light of converging chipset and handset advancements, LBS and GPS
technologies will mark a turning point in mature mobile markets, such as
Australia, Japan, and the United States.
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