Abstract
This IDC study contains IDC' s top 10 consumer predictions for the Asia/Pacific
(excluding Japan) or APEJ region for 2008. These 10 predictions cover the
next-generation DVD format war, challenges for video-sharing sites in the
People' s Republic of China (PRC), portable consumer PCs, arrival of the iPhone,
navigation devices, saturation in the MP3 player market, expanded availability
of high-definition (HD) content, growth of digital entertainment market in the
PRC, popularity of mobile music services, and casual gaming.
"2008 promises to be another year of strong growth for consumer devices and
services around the APEJ region," says Claudio Checchia, research manager,
Consumer Markets Research, IDC Asia/Pacific. "The top 10 consumer predictions
presented this year for the APEJ region are meant to demonstrate the
multifaceted nature of the consumer market and to show how interdependent many
of the issues are."
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