China Internet Economy 2007-2011 Forecast and Analysis

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Primary Research
    • Secondary Research
  • Executive Summary
• Situation Overview
  • Market Dynamics
    • Macroeconomic Overview
    • Regulation
    • Figure: Media Supervision Relationships
    • Digital Marketplace Ecosystem Model
    • Figure: Digital Marketplace Ecosystem
  • China Internet Access Services
    • Devices Using the Internet
    • Figure: China PC and Mobile Internet Connectivity, 2006
    • Internet Access Subscribers
    • Figure: China Narrowband and Broadband Internet Access Services Subscribers, 2007
    • Internet Users and Buyers
    • Figure: China Internet Users, 2006
  • Internet Advertising
    • Introduction
    • Figure: China Online Paid Search and Brand Advertising, 2006
    • Brand Advertising
    • Figure: China Brand Advertising by Vendor, 2006
    • Paid Searches
    • Figure: China Paid Search by Vendor, 2006
  • Online Consumer Market: B2C
    • Introduction
    • Online Shopping
    • Figure: China Online Shopping, 2006
    • Online Travel
    • Figure: China Online Travel, 2006
  • Online Business Market
  • Figure: China Business to Business by Vendor, 2006
  • Web 2.0
    • Video Sharing/Podcasts
    • Classified Information
    • Social Networks: Business Community
    • Social Networks: Campus Community
    • Digital Magazines
    • Blogs
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for China' s Internet Economy, 2007-2011
    • China Internet Access
    • Figure: China Internet-Accessible Devices, 2006-2011
    • Figure: China Internet Access Service Subscribers, 2006-2011
    • Figure: China Internet User Population, 2006-2011
    • Figure: China Internet Buyer Population, 2006-2011
    • China Internet Advertising
    • Figure: China Online Advertising Revenue, 2006-2011
    • China eCommerce
    • Figure: China eCommerce Spending, 2006-2011
    • Figure: China Business-to-Business eCommerce Spending, 2006-2011
    • Figure: China Business-to-Consumer eCommerce Spending, 2006-2011
• Essential Guidance
  • Advice for New Media Companies
  • Advice for eCommerce Companies
  • Advice for IT Vendors
• Learn More
  • Related Research
  • Definitions
  • Synopsis