Abstract
This IDC study analyzes trends from the more than 150 business process
management (BPM) customer and partner deals announced in the first half of
2007. The listing of deals contains data by vertical, region, customer size,
and market. This study is a subset of Worldwide Application Deployment Software
1H07: Review of Deals and Purchasing Decision Patterns (IDC #210040, December
2007), with further drilldown on the BPM market. In addition, this study aligns
the many interviews with BPM buyers conducted in 2007 with the decision-making
philosophies that strongly influenced vendor selection. This study will help
BPM vendors align their offerings with the different types of buyers and may
help them stop making common mistakes that cause them to lose deals. Enterprise
buyers will also be able to use this study to review choices made by their
peers.
"BPM software sales crossed the $1 billion mark in 2007, and 2008 will be a
transition year from an emerging market to a fast-growth, intermediate market.
When that transition happened in other markets in the past, current leaders
were often affected negatively, and only the very good pure-plays retained a
portion of the market," according to Maureen Fleming, program director,
Business Process Integration and Deployment Software. "This study is the first
in a new type of continuing research to monitor how buyers sort this market
out."
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