Abstract
This IDC study presents IDC' s Project Skypad, 2007 findings related to key
urban Internet trends in nine markets across Asia/Pacific (excluding Japan) or
APEJ after interviewing over 4,100 Internet users. Project Skypad aims to
investigate the ownership of key IT and consumer electronics (CE) devices,
broadband penetration, use of wireless technologies, access to Internet videos,
awareness, ownership, and usage of home networking, home automation, and
media-centric networks, as well as consumer storage trends.
"The amount of digital content that consumers in APEJ handle at home has been
expanding in recent years driven by a variety of factors, including rising
broadband subscriptions, rising adoption of IT and CE devices, as well as
ownership of home networking equipment and personal storage devices. Survey
results show that although currently majority of respondents do not own yet a
large multimedia library, nearly 80% of them clearly stated that they expect
moderate to strong expansion of their digital content within the next 12
months," says Claudio Checchia, research manager, Consumer Markets Research,
IDC Asia/Pacific. "As the amount of digital content in consumers' hard disk
drives (HDDs) keeps increasing, the survey shows that consumers proactively
protect their digital files often using multiple backup methods."
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