Abstract
This IDC study examines the changing landscape of the Canadian TV and video
services segment.
A linear model often oversimplifies reality. This is also true for the current
video/TV segment. Fast technology innovations are starting to break the
existing video/TV value chain. We are experiencing those dramatic changes in
this segment to meet the diversity of consumer needs.
"Heterogeneity is the theme of future video consumption. Consumers will choose
the most appropriate mode for viewing video depending on their interests,
location, and access capabilities," states Steve Yang, associate analyst,
Canadian communications practice.
The new video/TV value chain has multiple dimensions. It is no longer going to
represent a single input plus a single output formula. End users will not just
receive content, but will choose when, where, and how to receive it.
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