New Zealand Small and Medium-Sized Business Telecommunications Buyer Behaviour, 2007

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • New Zealand Telecommunications Market
  • Figure: Total Telecommunications Market, 2006
  • Snapshot of the Small Business Market
    • Small Businesses in New Zealand
    • Figure: Business Demographics, 2006
    • Figure: Business IT Spend by Company Size, 2006
    • Figure: Small Businesses' Telco Decision Makers, 2007
  • Important Telco Attributes
  • Figure: Small Businesses' Telco Attribute Importance, 2007
    • Customer Interaction
    • Figure: Small Businesses' Customer Interaction Telco Attribute Importance, 2007
    • Flexible Packages
    • Figure: Small Businesses' Flexible Packages Telco Attribute Importance, 2007
    • Table: Small Business Fixed-Line Calling by Internet Service Provider, 2006 (%)
    • Table: Small Business Fixed-Line Calling by Mobile Service Provider, 2006 (%)
    • Figure: Small Businesses' Preference for Information and Communication Technology Service Provider: Single or Best-of-Breed, 2006
    • Figure: Small Businesses' Preference for Information and Communication Technology Service Provider: Telecommunications- or IT-Facing, 2006
    • Pricing, Rewards, and Billing
    • Figure: Small Businesses' Pricing, Rewards, and Billing Telco Attribute Importance, 2007
    • Company Image
    • Figure: Small Businesses' Company Image Telco Attribute Importance, 2007
• Future Outlook
  • Considerations When Dealing with Small and Medium-Sized Businesses
    • Customer Self-Service
      • Contact Centres
      • Mobile Phone
      • Internet
    • Challenges That Small Businesses Face
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis