Abstract
This IDC study provides an analysis and forecast of the Asia/Pacific (excluding
Japan) or APEJ region for the compressed audio (MP3) player market and for the
mobile phone market. The study has two central sections. The Situation Overview
section reviews current market trends for music-enabled mobile phones and
portable MP3 players at the regional level. In addition, data from the
Asia/Pacific Joint Mobility Survey, 2007 is presented. The Future Outlook
section outlines IDC' s assumptions about market trends during the forecast
period and presents forecast data and analysis for the music-enabled mobile
phones and the portable MP3 players for the period from 2007 to 2011.
"In the coming years, it will be increasingly important to have music phones
within different pricing brackets, targeting not just more affluent mobile
users, but also the swell of music consumers from emerging markets like India
and China," says Aloysius Choong, research manager, Personal Systems, IDC
Asia/Pacific.
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