Abstract
This IDC study presents IDC' s Project Skypad, 2007 findings related to key
urban Internet trends in nine markets across Asia/Pacific (excluding Japan) or
APEJ after interviewing over 4,100 Internet users. Project Skypad aims to
investigate the ownership of key IT and consumer electronics (CE) devices;
broadband penetration; use of wireless technologies; access to Internet videos;
as well as awareness, ownership, and usage of home networking, home automation,
and media-centric networks.
"Key drivers of home networking adoption such as broadband subscribership,
multi-PC ownership, and consumer notebook sales continued to increase in the
APEJ region. Survey results show that while data networking applications, such
as sharing a broadband connection and file sharing, continue to remain widely
popular among the respondents, there are now more home network owners who are
actively seeking out entertainment applications for their networks and their
broadband connections," says Claudio Checchia, research manager, Consumer
Markets Research, IDC Asia/Pacific.
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