December 2007 Consumer Monitor Survey, Part 2: Research, Branding, and Channels

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Sampling Frame and Sampling Method
    • Respondents
    • Survey Schedule
    • Weightings
    • Data Analysis
• Situation Overview
  • Researching the Purchase
  • Figure: Consumer Respondents' Research Methods
  • Figure: Consumer Respondents' Vendor Web Site Requirements
  • Bundles and Branding
  • Figure: Consumer Respondents' Bundle-Buying Plans
  • Table: Consumer Respondents' Top Brand Considerations for Monitor Purchase
  • Figure: Consumer Respondents' Reasons for Considering Brand for Monitor Purchase
  • Where to Buy
  • Figure: Consumer Respondents' Preferred Channel for Monitor Purchase
  • Figure: Consumer Respondents' Preferred Retail Chain Store for Monitor Purchase
  • Figure: Consumer Respondents' Preferred Online Store or Web Site for Monitor Purchase
  • Life Cycles and Recycling Plans
  • Figure: Consumer Respondents' Current and Future Monitor Expected Life Span
  • Figure: Consumer Respondents' Current and Future PC or Notebook Expected Life Span
  • Figure: Consumer Respondents' Plans for Their Retired Monitor
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis