Abstract
This IDC study highlights some key findings from a survey conducted in January
2008 of business analytics buyers who were recruited through InfoWorld' s Web
site. The findings suggest a healthy business analytics market in 2008.
"The findings from our latest business analytics adoption survey indicate
continued strength in the market. Buyers are seeking to expand their
organization' s analytic capabilities across a wide array of software functions
and are making investments in both IT and the human resources needed to support
these initiatives," said Brian McDonough, research manager of Business
Analytics at IDC.
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