Abstract
This IDC study profiles 10 relatively small Canadian-based companies offering
wireless solutions that IDC believes are worthy of highlighting to the broader
industry and have the potential to make an impact in the information and
communication technology (ICT) market. The analysis in this study provides
valuable input to ICT vendors, large and small, to identify success factors
employed by top emerging Canadian vendors with solutions that address the
wireless market.
"Canadian companies are seizing the opportunity to launch products and services
that take advantage of our increasing reliance on mobile devices, bringing
greater functionality, personalization, and efficiency to both personal and
professional tasks. But with such an attractive market comes a plethora of
eager companies with their solutions in hand, many of which appear similar at
first glance. The companies profiled in this study have differentiated
themselves; they "zig" when their competitors "zag." Furthermore, they take a
customer-centric approach that speaks to customers' needs," says Krista
Collins, analyst, Canadian ICT Innovation and Export at IDC Canada.
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