Abstract
This IDC study analyzes the U.S. business mobile market outlook for 2008-2012.
It sets the forecast within the context of the overall mobile services market
including the consumer market, which is experiencing a steady decline in
growth. However, the mobile business segment continues to outpace the rest of
the market in terms of subscriber, revenue, and average revenue per user (ARPU)
growth. Its strength will largely balance out the slowing of subscriber and
revenue growth in the consumer segment throughout the forecast period.
This study discusses key market trends affecting the business market in the
United States as well as market challenges and key dynamics to watch in 2008
and beyond. Forecasts for consumer and business subscribers, revenue, and ARPU
are also provided.
"The mobile business market has been largely underappreciated over the past
couple of years," says Carrie MacGillivray, senior research analyst of Mobile
Enterprise Network Services and SMB Markets: Mobility. "2008 will be the year
that the enterprise - and the SMB, to some extent - will receive the focus by
mobile operators it deserves. These two segments have an increasingly large
need for mobile data, whether email or other mobile applications, and this
demand for data will drive mobile business revenue and offset the slowing
effect in the consumer segment."
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