Abstract
This IDC study provides the demographics of China' s gaming end users and their
gaming behaviors from the China Gaming End-User Survey, 2007. This survey was
designed to provide a comprehensive overview of China gamer activities and
behaviors. Data was collected using a structured online questionnaire. Based on
the responses from a sample of 30,843 who frequently play games. The survey
focused on respondents' gaming habits and preferences in online, console, PC,
and mobile gaming. As such, they were queried on their offline gaming habits.
Respondents were survey from October 15 to November 15, 2007.
"The China gaming market seems somewhat crowded with 140 vendors and 281 game
titles altogether in 2007. It is really a challenge to find a profitable niche
market, where revenue can be derived from this extremely competitive ecosystem.
Competition is just beginning, but niche markets will always be out there with
the variety of demands from different end-user groups," says Bryan Yuan, senior
research analyst, Vertical Industry Research and Consulting, IDC China.
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