2007 U.S. Broadband Usage and Attitudes Survey

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Broadband Internet Subscribership
  • Figure: Primary Broadband Method of Accessing the Internet, 2007
  • Figure: Length of Broadband Subscribership by Broadband Access Method
  • Broadband Provider Selection
  • Figure: Reason for Selecting Current Broadband Service Provider by Broadband Access Method
  • Switching Behavior
    • Previous Churn
    • Table: Previous Broadband Technology Use by Broadband Access Method (% of Respondents)
    • Figure: Switching Behavior by Broadband Access Method
    • Figure: Broadband Service Provider Churn by Broadband Access Method
    • Figure: Reason for Switching Broadband Service Providers or Technologies by Broadband Access Method
    • Intent to Churn
    • Figure: Intent to Switch from Current Broadband Provider
    • Figure: Reasons for Considering Switching Broadband Service Providers or Technologies by Broadband Access Method
  • Bandwidth and Spending
  • Figure: Speed of Broadband Connection by Broadband Access Method
  • Figure: Average Monthly Bill for Broadband Internet Access by Broadband Access Method
  • Personal Computer Ownership
  • Figure: Desktop and Laptop PC Ownership by Broadband Access Method
  • Home Networking
  • Figure: Home Network Ownership by Broadband Access Method
  • Figure: Length of Broadband Subscribership by Home Network Ownership
  • Applications
  • Figure: Activities Done Online, 2006 and 2007
  • Demographics
  • Table: Demographic Snapshot of Broadband Households
  • Table: Employment Status by Broadband Access Method (% of Respondents)
  • Table: Work-at-Home Status by Broadband Access Method (% of Respondents)
  • Table: Home Ownership by Broadband Access Method (% of Respondents)
  • Table: Number of People in Household by Broadband Access Method (% of Respondents)
  • Table: Number of Children in Household by Broadband Access Method (% of Respondents)
  • Table: Age by Broadband Access Method (% of Respondents)
  • Table: Gender by Broadband Access Method (% of Respondents)
  • Table: Annual Household Income by Broadband Access Method (% of Respondents)
  • Table: Race by Broadband Access Method (% of Respondents)
  • Table: Location by Broadband Access Method (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis