Abstract
This study draws on the results of the latest IDC European Vertical Markets
Survey, conducted between August and November 2007 among 2,077 companies
operating in five Western European countries (France, Germany, Italy, Spain,
and the U.K.).
The survey investigated IT spending directions, solution priorities, investment
plans, and technology adoption across vertical markets, as well as the role of
IT within the organization, IT budget dynamics, channel selection, and customer
satisfaction with IT suppliers.
This study focuses on key survey findings related to CRM, ERP, and
industry-specific solutions, including adoption, short-term investment plans,
SaaS adoption, as well as channel selection, by vertical market.
Results are presented for total Western Europe, aggregated into the following
eight vertical markets: discrete manufacturing; process manufacturing; retail
and wholesale; transport, communications, and utilities (TCU); financial
services; business services; government; healthcare.
"Through the analysis of current adoption, solution priorities, short-term
investment plans, and channel selection provided in this study, applications
vendors can better identify the best near-term opportunities across industry
sectors in the region, and refine their marketing efforts," said Serena Da
Rold, program manager, IDC European Vertical Views.
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