Abstract
This IDC study is part of IDC Asia/Pacific' s exclusive research that looks at
major ISVs operating in the region. Through exclusive interviews and existing
information bases, IDC analysts aim to provide key company profiles,
product/solution unique selling propositions and positioning, go-to-market
strategies, and IDC analyses.
India is a very unique Asia/Pacific market. India ISVs are maturing in terms of
offering best-of-breed IT products and solutions. Software vendors are
increasing their focus on verticalization. ISVs are producing solutions
catering to specific domains or niche solution areas. They are offering
products and solutions that are compatible with those offered in other
geographies throughout the world by technologically partnering with global
technological leaders or customizing their products for offshore clients.
ISVs want to enhance their expertise in niche domains, which are expected to
tremendously grow in the near future. "These ISVs are not limiting their reach
to local clients but instead adding international markets to their clientele,
attracting big multinational corporations (MNCs)," says Prateek Tokas, market
analyst, IDC India. He adds, "Due to their expertise in specific domains and
global reach, MNCs are becoming interested in acquiring these small but
efficient India vendors to fill in gaps and complement their range of solution
offerings, leading to strategic organic growth. SAP' s acquisition of a
Hyderabad-based firm, YasuTechnologies, is an example of this. YasuTechnologies
is a leader in business rules management systems. If SAP embeds
YasuTechnologies' technology into its Netweaver platform, it will attain
compliance while saving time, costs, and resources.
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