2008 CMO Tech Marketing Barometer

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Survey Findings
    • Respondent Companies
    • Table: 2008 CMO Tech Marketing BarometerRespondents (Partial List)
    • Figure: Respondents by Sector, 2008
    • Figure: Respondents by Annual Company Revenue, 2008
    • High Expectations for Revenue Growth in 2008
    • Figure: Expected Annual Change in Revenue, 2007 and 2008
    • Tolerance for Risk Continues to Decrease in 2008
    • Figure: Marketing Investment/Activity Risk Tolerance, 2007 and 2008
    • Figure: Marketing Investment/Activity Risk Tolerance by Revenue Growth Expectations, 2008
    • 2008 Global IT Spending Growth Will Outpace Tech Marketing Investment Growth
    • Figure: Tech Marketing and Global IT Spending Growth, 1999-2008
    • Figure: Marketing Investment/Activity Growth Expectations, 2007 and 2008
    • Key Changes in Marketing Programs and Staff for 2008
    • How Would Marketers React If There Budgets Were Increased/Decreased by 10%?
    • Has Any Progress Been Made in Marketing and Sales Alignment?
    • Figure: Alignment Between Marketing and Sales Effectiveness, 2007 and 2008
      • Marketing and Sales Alignment Priorities in 2008
      • Figure: Marketing and Sales Alignment Priorities, 2008
      • Sales Enablement Initiatives in 2008
      • Figure: Sales Enablement Priorities, 2008
  • Update of IDC' s 2007 Tech Marketing Benchmarks Survey Results
    • Top Operations Metrics for Marketing Leaders
    • Table: Marketing Financial and Staff Data and Operations Metrics
    • Marketing Investment Decisions - Gauging Your Marketing Mix Strategy
    • Table: Marketing Program Spending Distribution by Activity
    • Table: Marketing Staff Head Count Distribution by Activity
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Appendix: IDC' s 2008 CMO Tech Marketing Barometer
    • Participant Information
    • Marketing Investment Strategy
    • Marketing Priorities for 2008
    • Sales and Marketing Alignment
  • Synopsis