Abstract
This IDC study examines and forecasts the market for small business multiplay
bundled communications services in the United States over the five-year period
ending in 2012. IDC believes that U.S. service providers will build upon the
success they have enjoyed in the delivery of consumer bundled services and
increasingly employ a similar strategy to target the extensive small business
marketplace with bundled services consisting of voice, broadband, video, and
wireless services.
"U.S. small businesses are beginning to opt for bundled services similar to
those offered in the consumer market," said Matt Davis, director of IDC' s
Consumer Multiplay program. "In particular, U.S. cable operators have taken aim
at this growth opportunity, and we expect to see an increase in the inclusion
of television as an important piece of the bundled services portfolio. The
addition of television and wireless to the core services of voice and broadband
is expected to help grow the market to $15.9 billion in 2012.
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