Abstract
This IDC study quantifies the U.S. printer page volume market in detail,
analyzing issues, trends, and changes in device usage. It contains IDC' s review
and forecast of the U.S. printer page volume market for 2003-2012. The printer
installed base, average monthly volume, average annual monthly volume, and
total page volume are presented in this document. Data for 2003-2007 is actual,
whereas data for 2008-2012 is projected.
Key findings include:
- IDC anticipates a small unit CAGR of -2.0% for the total U.S. single-function printer page volume market from 2007 to 2012. However, there are pockets of opportunity within this market that show substantially higher growth potential.
- The product segments exhibiting the strongest page growth opportunity for vendors include the 31-44ppm monochrome laser segment and the 11-20ppm, 21-30ppm, 31-44ppm, and 45ppm+ color laser single-function printer segments.
"The substantial printer shipment declines exhibited in the past two years have
led to a declining installed base which, when coupled with flat and decreasing
AMPVs, will lead to declining total printer page volume. The decline in total
printer page volume is due to shifts in page volume from single-function
printers to multifunction printers as well as color devices. IDC' s U.S. page
volume printer forecast identifies the pockets of growth that exist in the
single-function market, providing vendors with a target for R&D, marketing, and
sales investment in order to maximize return in an increasingly competitive and
slowing economy." - Jake Wang, program manager, U.S. Hardcopy Device Usage
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