Abstract
This IDC study defines the classification scheme, or taxonomy, used by IDC' s
Global Software Business Strategies; Channels and Alliances: Hardware
Infrastructure; Asia/Pacific Channels, Alliances, and Partnerships; and
Canadian SMB and Channel Strategies groups to research and analyze the
partnering activities of technology firms around the sale and delivery of
products and solutions. It includes general partnering definitions, partnering
and measurement dimensions, and an explanation of why partnering/alliance
taxonomies are important in describing, tracking, and measuring partnering
activities.
"From a practical business management and execution perspective, a taxonomy
framework contributes to a vendor' s ability to provide consistent business case
planning, market planning, and communications both internally and externally,"
says Stephen Graham, group vice president, Global Software Business Strategies.
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