Abstract
This IDC study forecasts expenditures on Internet advertising in the United
States for 2008-2012. It predicts the overall volume of spending on Internet
advertising; breaks out spending by advertising format, including mobile
advertising; and also provides ad spend on social networking services (SNS).
Top-line numbers for all major traditional media are also included.
"Internet advertising will continue to grow in 2008 even though we expect
marketers to pull back on ad spending across all media because of the current
economic troubles," said Karsten Weide, program director, Digital Marketplace:
New Media and Entertainment. "Video advertising will make great inroads online,
while search advertising will lose some market share."
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