Abstract
"As broadband services have become a commodity in Western Europe, providing
ad-funded services is one possibility that providers in the region are
investigating for new sources of growth," said Jill Finger Gibson, research
director, European Consumer Communications and Multimedia Services. "Providing
premium content and capitalizing on the customer information in their networks
are the two main business models for ad-based services, but the risk potential
and revenue potential of these models vary dramatically."
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