Ad-Funded Services: Issues for Broadband Service Providers

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • Quantifying the Advertising Market Opportunity
  • Reasons Broadband Operators Should Consider Ad-Based Services
    • ARPUs From Access Declining
    • Figure: Consumer Broadband ARPUs in Western Europe, 2007-2012
    • Advertising a Natural Fit for Content-Based Services
    • Figure: End-User Spending on Broadband Content, 2007-2012
    • Operators Have What Advertisers Want
  • Challenges in Providing Ad-Based Services
    • Internal Barriers
    • Protecting Customer Privacy
• Future Outlook
  • Premium Content
    • Capitalizing on Customer Information at the Network Level
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis