Abstract
The term "pervasive BI" started life as a marketing term coined by vendors
around 2005. Its purpose was to persuade end-user organizations that they
should be deploying their BI systems to larger and more diverse populations of
users, thereby taking them beyond the quantitative analysts who are typically
the recipients of BI information, and of course selling more software licenses
and bringing the systems closer to mission-critical.
In order to make pervasive BI a concept that end users can understand and apply
to vendors in a consistent manner, IDC has defined a model with four dimensions
and either three or four characteristics in each dimension. In a forthcoming
study this model will be applied to different vendors that market using the
term pervasive BI.
"This model will help users make sense of the various market offerings, in
order to compare and contrast the approaches of the different vendors of
pervasive BI technologies, even when those vendors are vastly different in size
and product scope," said Alys Woodward, program manager, BI and Analytics, IDC
European Software and Services.
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