Abstract
This IDC study aims to obtain insights on companies' usage of the Internet as
an advertising channel, based on the results of business surveys conducted in
five key countries in Asia/Pacific (excluding Japan) or APEJ.
"Keyword search is the most popular format in the region, followed closely by
banner ads. Applying the Diffusion of Innovations model, the five APEJ online
advertising markets are therefore at various phases of development, with Korea
in the lead, followed by Singapore and Australia, China, and finally India,"
says Debbie Swee, market analyst, Emerging Technologies Advisory Services, IDC
Asia/Pacific.
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