Abstract
This IDC study provides insights into end users' perspective of the managed
print services market in Australia. It analyses the key accelerators for
business adoption of managed print services whilst also highlighting the
corresponding inhibitors. Some of the key questions addressed in this study
include Australian businesses' current approach to managing their print and
imaging needs, key reasons for deployment or nondeployment of managed print
services, the nature of services preferred, and the overall experience with the
implementation of managed print services.
Rishi Ghai, program manager for Hardcopy Peripheral Research, IDC Australia and
New Zealand, said, "Even though the majority of the Australian businesses
manage their printing and imaging environments themselves, they indicate no
strong inhibitors to the future adoption of managed print services. IDC expects
vendors equipped with compelling marketing tools - especially those focused on
educating the customers and demonstrating benefits clearly and strongly - to
achieve an encouraging success rate in winning customers over a period of time."
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