Abstract
This study discusses the market for hardcopy peripherals - both single function
and multifunction. It does not cover point-of-sale printers or small-format
printers featuring widths of less than eight inches. Neither does it cover
wide-format (A0) products, sometimes known as plotters. The forecasts contain
data for the Bulgarian peripherals market from 2007 through 2012. Unit
shipment, shipment value, and average-street-price (ASP) information is
presented. Data for 2006-2007 is actual, whereas data for 2008-2012 is
projected.
"While all consumer channels reported growth in sales in 2007, it was the big
retail chains that benefited the most. Their collective share is increasing due
to a combination of factors, including their increasing retail power from
capitalizing on huge retail space, aggressive pricing, and consumer preference
for convenient shopping. In addition, some major department stores are offering
competitive promotions on key models, which is a big draw." - Evelin Stoev,
Analyst, IDC Bulgaria
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