Abstract
This IDC study presents a current competitive analysis of the adoption by
consumers of the mobile entertainment services offered by the four nationals
and four other regional carriers and MVNOs. This study examines how carriers'
positioning is likely to evolve over the next 12 months based on existing
market dynamics. Recommendations that could help companies take advantage of
the growing U.S. mobile entertainment services market are included.
"Carriers in the United States will have to focus their attention on offering
improved data services. Organizations that want to avoid customer churn will
deliver the services that users desire," says Richard Murphy, research analyst
in IDC' s Wireless and Mobile Communications.
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