Abstract
This IDC study examines the adoption of social networking and Web 2.0
technologies within Canadian enterprises and discusses the key drivers,
inhibitors, and preferences for adoption. The social networking and Web 2.0
revolution is happening whether Canadian organizations are ready for it or not.
This study examines how well social networking and Web 2.0 technologies have
been adopted in Canada and delves further into some of the factors that are
driving and inhibiting adoption of these technologies. IDC also provides
essential guidance to market participants about how to best navigate to
maximize their position within this rapidly developing market. This research
serves as a great market primer on this emerging marketplace and is a must-read
for Canadian executives who are looking to understand this market better, and
for vendors and consultants that want to position social networking and Web 2.0
product and service offerings to the Canadian enterprise customer.
"By introducing the innovations of the early market technologies, such as
blogs, wikis, social networking, RSS newsfeeds, discussion boards, and
Web/video conferencing as extensions or elements of the organization' s
intranet/portal, vendors can effectively piggyback on the investments being
made in this area, driving further adoption and providing a compelling
differentiation for their products to their customer." - Vinay Nair, research
manager, Canadian Enterprise Applications
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