Abstract
This IDC study discusses the Canadian wireless market which is on a fast track
to catch up to other developed countries. Consumers enthusiastic about wireless
data and entertainment services are fueling the rapidly growing and evolving
wireless data segment; more importantly, this segment is expected to become a
significant portion of Canadian wireless operators' revenue. Yet, messaging
services (especially SMS) currently dominate the Canadian wireless data and
entertainment segment. Ringtones enjoy a higher penetration than other
content-based data entertainment services. IDC Canada sees mobile social
networking as in its nascent stage.
"The 18-29 age group leads in the penetration of both overall wireless
entertainment and messaging penetration, with roughly 84 per cent of
respondents using both those services." states Steve Yang, analyst of
Communications Research at IDC Canada Ltd., "they were often to the first to
try and explore new features and functions on their mobile device. This
demographic group also has the financial ability to support their adoption,
compared to younger teens."
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