Abstract
This IDC study looks at the market intelligence portal and its emerging role
within leading technology firms. The analysis is based upon interviews with
market intelligence executives at leading technology firms and portal vendors
as well as insight from IDC' s recent Market Intelligence Leadership Board
meeting. Specific case studies are provided for Adobe, AT&T, and IBM.
Laura Curtis, director of the IDC market intelligence advisory practice says,
"Market intelligence executives should transition their MI portal into a core
strategic product for delivering information on demand to all functional areas
of the organization. In so doing, the MI function will optimize its time and
drive more strategic value."
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