Abstract
This IDC survey, the first of two TV survey reports, offers insights into
current U.S. TV ownership. Data is split by a number of respondent demographics
(age, household income level, and gender). We also provide a variety of cross
tab analyses: one example: whether a particular income group favored a certain
TV type.
"U.S. consumer interest in flat panel televisions has exploded in the past
year, leaving bulkier TV technologies such as rear projection and CRT in the
dust. Our midyear Y2008 findings show that interest in LCD technology is
particularly robust and is positioned to gain strength in the near future.
Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV
preferences, but upstart Vizio has come on strong relative to the likes of
Hitachi and Mitsubishi," states Eric Haruki, research director, IDC TV markets
& technologies.
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