Abstract
This IDC study includes vendor revenue shares for applications processors and
media coprocessors in mobile phones, converged mobile devices, and smart
handheld devices. Applications processors designed and embedded into other
end-market devices, such as portable media players (PMPs), mobile Internet
devices (MIDs), gaming devices, toys, dedicated PND devices, industrial
application products, point-of-sale (POS) systems, and media adapters, are not
included in this study.
"2007 was another year of above-average growth for applications processors and
media coprocessors, not just in mobile phones but also in an increasing array
of other mobile devices. The initial surge of multimedia functionality in
high-end mobile phones has since cascaded to most of the midrange phone
segments and even some entry-level segments as the chipset technology that
enables this multimedia has become more mature and chipset pricing has dropped.
We have also seen the expansion of multimedia into myriad other devices ranging
from PMPs, gaming devices, MIDs, toys, PNDs, and a variety of other devices for
medical and industrial applications. So while 2006 was the year multimedia
functionality on mobile phones gained traction, 2007 was the year when it set
its stride and started expanding into other devices." - Flint Pulskamp, program
manager, Wireless Semiconductors
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