The 2006/2007 Market Outlook For Pet Snacks & Treats

Abstract

Pet Snack Products Included In The Report:

• Dog Treats
• Cat Treats
• Other Pet Treats
• Private-Label Pet Treats

• Retail sales of pet treats have taken off since the beginning of the decade. From 2000 to 2004, sales advanced by an average of 7.0% per year, more than triple the 2.1% growth rate of the 1990s. While dog treats still dominate the market, sales growth for cat treats has outpaced growth in the dog treat segment over the past few years. What is in store for the future? See our forecasts for the coming year and the coming decade.
• In addition to the detailed market statistics, this report provides a wealth of information at the company/brand level. Particular attention is devoted to new product introductions, advertising trends and promotional strategies, market shares, and more. The report also examines competition between brand-name and private-label pet treats.
• Supermarkets are losing their grip on the pet treats market. Sales through these outlets have posted only minor gains in recent years, but a push to reinvigorate the pet aisle should result in some improvement in the supermarket channel in the years to come. Pet specialty stores and mass merchandisers have been gaining ground at the expense of supermarkets. See our in-depth coverage of the distribution network for pet treats.
• A special section of this report is devoted to demographics, looking at the population of pet owners as well as trends in the dog and cat populations. Topics covered include consumer buying behavior for pet products, characteristics of dog owners vs. cat owners, trends in the number of pets per household, and other factors driving demand for pet treats.
• This report includes detailed profiles of major pet snack manufacturers (Kraft Foods, Old Mother Hubbard, Hartz Mountain, The Iams Company, Nestle Purina PetCare Company, Doane Pet Care, and others) and leading retailers (PETCO, Petland Discounts, PETsMART, and SuperPetz). Get the latest news on sales performance, marketing strategies, product lines, and other recent activities of the movers and shakers in the pet snack industry.

Included Topics:

• Market Size & Growth
• Market Forecasts
• Market Shares
• Retail Distribution
• Demand Drivers
• Pricing Trends
• Advertising & Promotion
• Company Profiles