Abstract
The Soccer World Cup has helped to stimulate mobile TV demand. It is expected
that mobile TV service will begin to take off worldwide in 2006. The rapid
growth in mobile services that started in 2005 has continued into 2006,
attracting IC solution suppliers to aggressively secure a slice of this
fast-growing market. Failure to develop a unified global standard for mobile
TV has resulted in significant variation in mobile TV technology development
from country to country; nevertheless, the potential of the mobile TV IC
market has driven semiconductor vendors such as TI, Freescale, Philips,
Qualcomm, and Samsung to develop ICs supporting multiple mobile TV systems,
including DVB-H, DMB, ISDB-T, and MediaFLO.
This report will examine the key trends in the leading international IC
vendors' development of the mobile TV IC market.